In current automobile market, the automobile revolution brought by new energy is an important issue in the current market. This revolution, on the one hand, affects the health of tens of thousands of people in cities, on the other hand, it affects the future of the earth and the ecological environment of the next generation.
1. The rationality of the price of new energy vehicles
China has given subsidies to both the sales industry and buyers of new energy vehicles. For the new energy vehicle sales industry，the Chinese government offers sales incentives in some areas. For example, on July 1st, 2020, a series of policies on new energy vehicles have been promulgated in Nanchang, Jiangxi Province, China. Among them, in order to support the development of new energy vehicle enterprises, new energy passenger car single model, annual sales of more than 1,000 units, will be awarded 1.6 million yuan；annual sales of more than 2000 vehicles will be rewarded with 3.2
million yuan(by parity of reasoning). For the buyers, the Chinese government also offered some purchase incentives. If the purchase price is less than 100,000 yuan, the subsidy is 6,000 yuan; 8,000 yuan for the price of 100,000 to 200,000 yuan; the purchase price of more than 200,000 yuan each car will be awarded 10,000 yuan.
According to the policies put forward by the Chinese government for new energy vehicles, I suppose that Ford can first gain an advantage in price positioning for its development in the Chinese market. With the continuous launch of new energy vehicles, a brand also should pay attention to the rationality of the price. If the price is reasonable and coupled with government subsidies, I think consumers will be more attracted to choose.
2. Electric vehicle types should be more electric
As countries attach importance to environmental protection, new energy vehicles begin to attract more consumers.
China is promoting green and low-carbon means of transport. For example, supporting facilities for new energy vehicle charging have been strengthened in urban infrastructure to meet the charging needs of electric vehicle consumers.
I think Ford can design more pure electric cars in the configuration of electric cars. Because pure electric cars are more environmentally friendly and it can response to the government's promotion of green travel. In addition to this, pure electric car does not need oil raw material supply, it makes the travel cost is greatly reduced. Finally, the improvement of charging facilities has satisfied the problem of long-distance travel, making more pure electric car owners no longer have to worry about travel.
3. Form core competitiveness in the Chinese market
China's auto market has gone from high growth to flat growth, and competition has remained fierce. In my opinion, For the development of new energy in the Chinese market, Ford should follow closely the policies of China, investigate the needs of Chinese consumers, and innovate the types of cars.
Ford's CEO Mark Fields has also emphasized that one goal is to give consumers choice. So I suppose that if Ford company combined with the demand of The Chinese market, Ford new energy series will have a good development prospect in China.
Reference
1.https://zhuanlan.zhihu.com/p/268820925
2.http://m.diandong.com/zixunmip/20126.html
3.https://card.weibo.com/article/m/show/id/2309404632478512971925
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